There's a hint of how Volvo plans to make its sales pitch in the company announcement this week: "Ride Pilot aims to free up more time for customers and make driving a Volvo even more convenient and enjoyable." In other words, expect to see arguments that ask you to consider spending money to take advantage of the time you'd otherwise waste driving your car. Volvo did not provide any insight into how much it will charge for a subscription to Ride Pilot. Third, and perhaps most controversially, Volvo has to convince people who buy the new SUV to pony up a subscription fee for Ride Pilot to work. (Pictured is the automaker's Concept Recharge, revealed in June 2021.) Also of note is that when it launches, Ride Pilot will first be available in California before being "gradually" rolled out to other markets and regions. The other two are a new, unsupervised autonomous driving feature called Ride Pilot and a subscription service that enables the use of the self-driving technology. The new flagship will introduce three key items, starting with the vehicle itself. Volvo will debut more than a new model when it reveals an electric SUV later this year. Volvo will be asking owners to pay to use Ride Pilot (costs were not announced).California is also where the automaker plans to launch Ride Pilot for its customers. Volvo is testing its autonomous tech on roads in Sweden and plans to start testing Ride Pilot in California later this year.
CONCORDE C40 D 1156E DRIVER DRIVERS
Volvo is gearing up for its next generation of electric vehicles with a few interesting debuts: a new electric SUV coming soon, a new highway-only self-driving technology called Ride Pilot that the new vehicle will get, and a new subscription service so drivers can actually use Ride Pilot.